Did you know that 54% of Americans over the age of 18 drink coffee every single day? For students burning the midnight oil and professionals powering through workdays, coffee is often the go-to energy booster. That’s why more and more entrepreneurs are jumping into the coffee business—hoping to turn caffeine cravings into cash flow.
But here’s something curious: a quick search online reveals dozens of listings for coffee shops and coffee vans for sale. If the coffee business is so promising, why are so many people selling theirs?
The reality is, many new businesses—cafes included—face tough beginnings. Failing in the first attempt is not unusual. Success doesn’t come from just brewing great coffee; it takes vision, planning, persistence, and the right strategies.
If you're considering launching your own café, here are key things to keep in mind to stay afloat and thrive:
1. Ask Why They're Selling
Before purchasing an existing coffee shop or mobile coffee van, always ask the seller why they’re letting it go. Are they relocating? Trying something new? Or did the coffee business simply not work out for them?
Understanding the real reason can help you avoid potential pitfalls and make a better-informed decision.
2. Know What You’re Getting Into
Starting a café isn’t cheap. You’ll need to invest in:
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Equipment (espresso machines, grinders, refrigerators)
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Skilled staff (especially passionate baristas)
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A steady supply of high-quality coffee beans
Even if the café you buy already has top-notch equipment, the heart of your business is still the coffee itself. If the product is subpar, customers won’t return—no matter how trendy your space is.
3. Audit the Space
Inspect every part of the coffee shop before you sign anything. Pay particular attention to:
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The workstation layout: Is it efficient for baristas to move around, especially during busy hours?
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Renovation needs: Will the space require repairs, upgrades, or rebranding?
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Customer flow: Is the space designed to keep lines moving and seating comfortable?
A smooth workflow for your staff can directly translate to better service—and happier customers.
4. Focus on Quality & Variety
Coffee is your main attraction, but people love to pair it with a treat. Add value (and increase your revenue) by offering:
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Freshly baked pastries
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Muffins
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Cookies
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Light breakfast or brunch options
Giving your customers more reasons to stay longer (or come back) boosts your average sales per person.
5. Test Your Passion First
It’s easy to romanticize owning a café—beautiful lattes, cozy music, happy customers. But behind the scenes is hard work: early mornings, long hours, customer service challenges, and inventory management.
Ask yourself seriously:
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Do you love coffee and the culture behind it?
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Are you prepared for the grind (pun intended)?
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Are you willing to learn the ropes or hire someone who truly gets it?
Final Thought
Yes, some café startups fail. But many also flourish and become staples in their community. With the right mindset, solid planning, exceptional coffee, and great service, your café can succeed.
Don’t just serve coffee. Serve an experience.
