How many months have you been pouring time, energy, and money into your business without seeing the results you hoped for?
If that sounds familiar, you’re not alone. The truth is, all marketing and sales strategies work—but they work on different timelines. Some bring results quickly, while others take months or even years before they bear fruit.
The problem for most entrepreneurs and small business owners is that they put too much energy into the long-term “big sexy strategies” like SEO, brand partnerships, and large-scale advertising campaigns. Those are important, but if you’re only focusing on them, you may feel like you’re hearing crickets in the short term.
The good news? You can absolutely turn things around. In fact, 85% of the small businesses I work with face the same challenge, and most start seeing significant results within 90 days once they make a few shifts.
Here are the top 10 easy ways you need to know to grow a business—strategies that are practical, sustainable, and designed to bring both short-term wins and long-term growth.
1. Balance Your Marketing Mix
A healthy business doesn’t rely solely on one type of marketing. Instead, it balances short-term, medium-term, and long-term strategies.
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Short-term (0–90 days): Social media campaigns, networking events, email outreach, promotions.
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Medium-term (90–180 days): Blogging, strategic partnerships, building your email list.
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Long-term (180+ days): SEO, brand building, large-scale advertising, reputation management.
Think of this as planting seeds for the future while also harvesting crops you planted earlier. Balancing your marketing approach ensures you have steady leads coming in while still building the foundation for future growth.
2. Be More Active in Marketing
If you’re waiting by the phone for clients to find you, you’ll likely be waiting a long time. Instead, you need to actively boost your Know, Like, and Trust Factor.
That means showing up where your ideal clients are already spending time—whether that’s LinkedIn groups, local business networks, or industry events. Strike up conversations, share insights, and let people see your expertise in action.
Marketing isn’t about shouting your message—it’s about connecting and engaging. If you want business to grow, don’t wait for opportunities. Go out and create them.
3. Build Out Your Circle of Influence
Remember the game “6 Degrees of Kevin Bacon”? The same concept applies to business.
Your ideal client is almost always within reach of someone in your existing network. The key is to identify who already has access to your target audience and build relationships with them.
For example:
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If you’re a fitness coach, connect with local health food stores or physiotherapists.
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If you’re a web designer, partner with copywriters or marketing consultants.
These strategic alliances not only expand your visibility but also give you access to warm leads who already trust the person referring you.
4. Ask Clients to Buy Again
Most businesses are so focused on chasing new clients that they overlook their most profitable source of income: past clients.
Re-engage with customers who haven’t purchased in 6–12 months. Send them a personal email or make a quick call:
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Thank them for their past business.
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Share any new services or products you offer.
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Ask if there’s anything you can help with right now.
Since these clients already know and trust you, the likelihood of them buying again is significantly higher than converting a new lead.
5. Ask for Referrals
Happy clients are your best marketers. If you love working with your clients, chances are you’ll also love working with the people they know.
Don’t hesitate to ask:
“Who do you know who might benefit from the same kind of support I’ve provided you?”
Make referrals part of your standard business process. You can even create an incentive program where clients get a small reward for each successful referral.
6. Raise Your Prices
Many business owners are afraid to raise prices, but here’s the reality: your costs go up, and your expertise becomes more valuable over time.
A client of mine once discovered she was undercharging by so much that she lost 20% of her gross profits. After a simple price adjustment, she added $100,000 to her bottom line in a year.
Most customers won’t even flinch at a 10% increase, especially if they already trust your brand.
7. Re-evaluate Profitability Priorities
It’s easy to nickel-and-dime your business with small, unnecessary expenses. A subscription here, a software upgrade there, and before you know it, your profits are shrinking.
Audit your expenses every quarter.
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Cancel unused tools.
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Cut back on “nice-to-have” but unnecessary services.
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Redirect that money into high-impact growth strategies.
Every dollar saved can be reinvested into activities that directly generate revenue.
8. Stop Being Busy—Start Being Effective
Busy doesn’t equal productive. The most successful entrepreneurs focus their energy on revenue-generating tasks.
There are only three roles that truly matter:
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Find the Money (lead generation)
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Sell the Money (closing deals)
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Serve the Money (delivering value to clients)
Look at your calendar: how much of your time is spent on these three activities? If you’re buried in admin, design, or repetitive tasks, delegate or automate them.
9. Stop Doing It Alone
Entrepreneurship isn’t a solo sport anymore. The fastest-growing businesses are those that leverage community, accountability, and mentorship.
Invest in:
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A business coach
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A mastermind group
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Accountability partners
You’ll progress faster when you can stand on the shoulders of others who’ve already been where you’re going.
10. Keep It Simple
Complexity kills consistency. The harder something is to implement, the less likely you are to sustain it.
Focus on simple, repeatable actions you can take daily or weekly. Whether it’s posting content, reaching out to prospects, or following up with leads—small, consistent actions compound into big results.
Remember: consistency beats intensity every time.
FAQs
1. How long does it take to grow a business using these strategies?
You can start seeing results in as little as 90 days, especially with short-term strategies like client reactivation and referrals.
2. Do I need to use all 10 strategies at once?
No, but combining at least 3–4 strategies will maximize your results in both the short and long term.
3. Should I focus more on getting new clients or re-engaging old ones?
Both are important, but re-engaging old clients is usually faster and more profitable.
4. How often should I raise my prices?
At least once every 12–18 months, or whenever your costs or expertise significantly increase.
5. What’s the best way to build a circle of influence?
Identify businesses that serve your ideal clients in different ways and build genuine, mutually beneficial partnerships.
6. How do I know if I’m being effective instead of just busy?
Track your time and ask: Is this activity directly tied to finding, selling, or serving money? If not, delegate it.
Growing a business doesn’t have to be complicated. By balancing short-term and long-term strategies, focusing on client relationships, and simplifying your approach, you can see measurable results within 90 days.
Use these 10 easy ways you need to know to grow a business as a blueprint, and you’ll not only grow faster but also build a stronger, more sustainable foundation for long-term success.
🔗 For further reading on effective small business growth strategies, check out Harvard Business Review’s insights on business scaling.
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