When most entrepreneurs first look at starting a lawn care business one of the first questions that often springs to mind is if it is possible to earn a 'six figure' income with a lawn mowing business. It is possible to earn a pre-tax salary of more than $100,000 out of your lawn care business profits and some are able to do much better than this. However, there are even more lawn business operators out there that never quite 'get it' and always struggle to make a decent wage from their efforts.
Clearly there must be factors that separate successful 'six figure' operators from the rest. In the following article we have attempted to identify those factors that make some lawn businesses exceptional while others never amount to much.
1) Strive to have an amazing knowledge of lawn care, lawn mowing and the equipment that you use. You must understand the practical side of this business fully if you are to look professional when you meet with prospects and if you are to run an efficient operation that maximizes productivity.
2) Successful lawn professionals focus on building a brand. This is all about building up your reputation in the market. Your brand will come to have value over time as it will allow you to win customers more easily if you continue to live up to your brands promise. A name and a logo are important, but even more important will be how your market perceives you and the kind of company you come to be viewed as.
3) Organize your time well and implement systems that allow you to save time and run your business more smoothly. A good lawn care business software system for processing information will help you to keep up to date with your paperwork and provide you with data that will help you to understand your business better. Important decisions for the future can be based on how your business has performed in the past.
4) Sales and marketing are extremely important in lawn care as they are in any industry. Package your services in a way that shows the customer the value that you offer and learn how to price your services in a way that maximizes revenue. Test a variety of advertising methods to find out which ones are cost effective and refine a sales approach that maximizes the number of leads that you are able to turn into new accounts.
5) It is always easier to sell to your existing customer base then it is to acquire new customers. Learn how to up-sell your clients on additional services, premium services or more frequent services that your company can offer. Find home, garden and property related services that are in demand in your area and have high profit margins and work on promoting those in addition to basic lawn mowing.
6) Learn as much as you can about lawn care, the lawn care industry and business marketing and management in general. Model your business on those that have had success before you, read books and e-books by successful lawn care professionals and try to find a mentor who is able to coach you for a reasonable fee.
7) Understand that once you are established you will get referrals as your customers talk to their friends about you. Getting customers to talk about you is called 'word of mouth marketing' and to reap its benefits you must be serving your customers well and be giving them a lot of reasons to talk about your company in a positive way.
8) You must be determined to succeed. Have a dream, make plans and goals and see them through to the desired outcome. See every rejection or failure as a chance to learn, to improve and to adjust your strategies accordingly.
9) It is tough to have a decent level of success in business if you are working alone. To be able to scale up to the 'six figure; level you do realistically have to be running a crew. By leveraging the time of employees you can spare yourself the time to work on growing your business instead of getting stuck in the day to day grind.
10) In many areas lawn care is seasonal in nature with a short off-season over the winter. Learn how to take advantage of the off-season by offering other services to your clients over the winter. Judge the right time to strike with your marketing campaigns so that you get your message in front of people towards the end of the off season when they might be looking for a new lawn care service.
If you take the time to learn how to work smarter rather than working harder it is entirely possibly to be earning a six figure income from your lawn business within a couple of years.
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Article Source: https://EzineArticles.com/expert/Steve_Sutherland
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