Woody ornamentals are taking the floral and landscaping world by storm. These attractive shrubs and trees not only make floral arrangements more appealing but also represent a growing niche in the plant industry that’s both sustainable and profitable. Every year, the demand for woody ornamentals increases, and many species are even in short supply. If you’re looking for a way to turn your gardening passion into income, growing woody ornamentals for profit could be the perfect opportunity.
In this guide, we’ll explore what woody ornamentals are, how much money you can make growing them, which varieties are most profitable, and practical tips to ensure your growing business thrives.
What Are Woody Ornamentals?
Woody ornamentals are shrubs and small trees that regrow after being cut, making them a renewable and low-maintenance crop. They are widely used by florists and event designers to add structure, texture, and color to bouquets and arrangements. From large hotel displays to wedding centerpieces, woody ornamentals bring natural beauty and sophistication to floral designs.
Unlike annual flowers, which need to be replanted every season, woody ornamentals are perennials. That means once they are established, they’ll keep producing for years with minimal replanting and maintenance. After the initial setup, your main task is to harvest the branches at the right time — and watch your profits grow.
How Much Money Can You Make Growing Woody Ornamentals?
The profit potential of woody ornamentals is impressive. According to a report from the University of Kentucky College of Agriculture, a single woody ornamental species — willow — can bring in as much as $56,000 per acre. That’s significantly higher than many traditional crops.
Even small-scale growers can make a solid income by selling directly to florists, gift shops, and local markets. Since these plants regenerate after cutting, they provide an ongoing harvest with little replanting required. Over time, this results in lower costs and higher returns — a dream scenario for any grower.
Whether you add “woodies” to your current garden lineup or focus exclusively on them, this niche market has strong potential for long-term profits.
Profitable Woody Ornamentals to Grow
Choosing the right species is key to success. Here are some of the most popular and profitable woody ornamentals for small growers:
1. Bittersweet
A fall favorite, bittersweet features clusters of bright orange berries that add vibrant color to autumn arrangements. It’s especially popular in seasonal décor and holiday displays.
2. Butterfly Bush
Resembling bamboo in growth, butterfly bush produces tall, graceful stems with colorful flower clusters that attract butterflies and pollinators — making it both beautiful and eco-friendly.
3. Flowering Quince
This hardy shrub offers early-spring color in shades ranging from white and pink to deep red. Florists love it for its striking blooms and unique texture.
4. Forsythia
One of the first plants to bloom in late winter or early spring, forsythia bursts into golden-yellow flowers that brighten any bouquet. It’s easy to grow and produces a high yield of cuttable stems.
5. Holly
An evergreen classic, holly is known for its glossy green leaves and red berries, making it a holiday staple for wreaths and floral arrangements. It’s also a strong seller year-round for decorative use.
These varieties are just a starting point. As you gain experience, you can experiment with other woody species that thrive in your climate and appeal to your target customers.
Growing Tips for Success
Once you’ve selected your species, the next step is to set your growing operation up for success. Here are some expert tips from successful woody ornamental growers:
1. Start with Rooted Cuttings
Only buy rooted cuttings instead of seeds. Rooted cuttings give you a head start because they establish faster and are ready for field planting sooner. Grow them in pots until they reach about 18 inches in height before transplanting them to their permanent location. This helps ensure stronger plants and earlier harvests.
2. Give Plants Room to Grow
Don’t overcrowd your planting area. Woody ornamentals need ample space and sunlight to develop strong stems and vibrant foliage. Proper spacing also helps prevent disease and promotes healthy growth.
3. Research Local Market Demand
Before planting, talk to local florists and event planners to find out which woody ornamentals they use most often. Growing in-demand species ensures you’ll have a ready market when it’s time to sell.
4. Use Drip Irrigation
Consistent watering is crucial for high-quality stems. A drip irrigation system provides each plant with the right amount of water without waste. It’s efficient, reduces weed growth, and ensures your plants thrive even during dry spells.
Where to Sell Woody Ornamentals
One of the best things about growing woody ornamentals is that you can sell them in several profitable ways. Here are some of the top markets for your products:
1. Farmers’ Markets
Farmers’ markets continue to attract large crowds of customers looking for local, fresh, and unique products. Set up a booth and showcase your woody ornamentals — fresh or dried. Offer samples of small bouquets, and encourage customers to sign up for your mailing list. That way, you can notify them when your next harvest is ready.
2. Florists
Local florists are always in need of high-quality stems for their arrangements. Reach out to florists in your area and show them samples of your plants. If you can deliver fresh, reliable, and beautiful cuttings, you’ll likely secure long-term business relationships.
3. Gift Shops
Gift shops love selling dried floral arrangements, wreaths, and decorative bundles. Create your own line of dried woody bouquets to sell wholesale or on consignment. The dried form not only adds shelf life but also allows you to sell year-round.
4. Fundraisers and Events
Consider offering your plants or bouquets at charity fundraisers or community events. Donating a portion of your profits to a local cause not only supports the community but also increases visibility and builds goodwill for your business.
Why Growing Woody Ornamentals Is a Smart Business
Here’s why so many small growers are turning to woody ornamentals as a profitable side business or full-time income source:
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Low Maintenance: Once established, woody ornamentals require minimal care and replanting.
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High Demand: Florists, decorators, and gift shops constantly need fresh stems.
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Sustainable Income: Plants regrow every year, creating ongoing profit potential.
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Diverse Markets: You can sell locally, online, or wholesale to multiple buyer types.
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Creative Satisfaction: You’ll be working with beautiful plants that enhance people’s homes and special events.
If you love gardening and want to turn that passion into a steady income, growing woody ornamentals is one of the most profitable and sustainable ways to do it. With proper planning, the right species, and good marketing, you can start small and scale up as demand grows.
From willow to holly, each plant has the potential to bring in thousands of dollars per acre while requiring less effort than traditional crops. So pick a few species you like, follow the proven tips from experienced growers, and get ready to watch your profits — and your plants — flourish.
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