Small Business Owner

As a  small business owner  or home business owner, you want to make as much money as possible. In order to make money as a small business owner, you need to attract a lot of traffic. But a lot of people who want to be small business or home business owners fail to grasp how to get all this traffic and convert it into profits.


Many people who attempt to  start up a small business think that it's all about being cut-throat. They think that they need to ruthlessly compete. This might lead them to make some less-than-ethical decisions. For instance, what about spamming? What about the notorious "black hat SEO" that is all about keyword stuffing rather than providing good, quality information .


People trying to start up a home-based small business might also turn to article marketing but write a lot of junk; perhaps because they're not good writers, perhaps because they don't care, as with "black hatting", about true quality content but only about quickly putting something out there with their name on it. These are also other dishonest, not-so-desirable practices that someone obsessed with needing to compete might get into. False advertising and making promises that can't be kept come to mind.

As a small business owner or home business owner, you need to realize that it's in your best interests to be honest, fair, and highly informative.  You need to be likable and personable. When you write articles to get traffic, you don't rush them and you don't cut corners. If you know that you're really not that good at writing, you hire some professionals to write them for you. You don't go "on the cheap" and try to do anything on your own that you're not good at. Understand that you have to spend money in order to make money.

You need to be personable. This means friendly, Scrooge is the last person whom you want to be. You don't want to be miserable and miserly. Perhaps you're not the best "people person" or the best communicator. If you're not, hire a couple of very good customer service people who know how to be patient and friendly even to irate customers. Hire salesmen who are friendly and outgoing and who want to give buyers a great product in exchange for their money.

If you run a home business you may just be a "one man show" and not have to worry about hiring any staff. But you will still need to be very good at being friendly in doing thinks like your e-mail marketing (from an opt-in list, not from spamming) and posting in forums. You need to understand what people want and need so that you can find those products to provide to them

How can you be a superior small business owner or home business owner? Through being <b>creative</b>, not competitive with the "red in tooth and claw" approach. Compete on creativity, friendliness, honesty, fair prices, and superior offerings. If you have employees, pay them well for what they do. This all paves the true road to success. If you follow these tips as a small business owner, you will be on your way to the pinnacle of your business.